zanox Initiates Affiliate Code of Conduct

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Affiliate network zanox announced yesterday that they have released a code of conduct for their affiliates, as an industry measure toward establishing a benchmark internationally for the affiliate marketing industry.

The code of conduct from zanox was conceived as a an industry-wide call to action, and it will be implemented across the company’s network, including merchants, affiliates, and service providers.

In creating the Code of Conduct, zanox referenced international standards such as the ICRA vocabulary, which was established by the Family Online Safety Institute (FOSI), as well as different national legal systems and privacy standards.

zanox has created a third-party legal framework and established an internal zanox NetworkWatch team to police the new code of behavior.

Perhaps this will be a catalyst for a uniform code of conduct among affiliate networks.

More details at http://www.zanox.com/us/zanox/press/news/pr30092008US.html.