I was going through the list of registered companies for Affiliate Summit, because I post updates weekly to the Affiliate Summit West 2013 information page, and noticed that many companies are inconsistent with the way they represent themselves.
For instance, I’ve seen registrations for companies where five employees write the name of the company in five different ways.
Sometimes they write the name in all CAPS, random capital letters, no capital letters, first letter capitalized, with and without .com, etc.
Here is an example of how it looks for the same company listed in a variety of ways I’ve seen people use:
- Affiliate Summit
- affiliate summit
- AffiliateSummit
- AFFILIATE SUMMIT
- Affiliatesummit.com
- www.affiliatesummit.com
- affiliatesummit.com
- AffiliateSummit.com
- AFFILIATESUMMIT.com
Not only can this lead to confusion in the marketplace, but it also reflects poorly on a company to represent themselves in such an inconsistent way.
I’ve been guilty of this myself. Never too late to fix the problem, though.
If you’re already registered for Affiliate Summit West 2013, you should have received an email this past Monday with the information that will be printed on your badge (it’s pulled from the information you submitted when registering).
As mentioned in the email, please contact the Affiliate Summit registration team immediately if you need to make a change to your information.
Note there is a $25 change fee for any corrections requested through January 4, 2013. Any changes after that date will have to be done onsite in Las Vegas and will incur a $50 change fee.
