Who is reading blogs?

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Blogads recently conducted a reader survey for blog advertising, and there is some really interesting stuff in there.

The data in the Blogads survey is based on responses from a whopping 30,079 blog readers.

Interestingly, the age of blog readers is increasing. Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.

The income increased gradually for blog readers. Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.

As far as some more specific demographics, 1.7% of blog readers surveyed are CEOs.

The majority of blog readers purchased books, electronics, music and software online, which is certainly a good indication that the blog audience is willing to open their wallets to respond to advertising.

The gender gap is closing slowly. Last year, 79% of the blog readers were men. This year, 75% are men.

I think those numbers will be a whole lot more equal in the next year with the attention blogs are getting from the mainstream (a blogger just recently got a press pass to the White House!).

Surprisingly, nearly three-quarters of people responding to the survey never read blogs via RSS, or at least they do not realize it.

Personally, if they subscribe to my blogs via MyYahoo! or a similar tool, I would consider them to be reading via RSS, but maybe they don’t see it that way?

See the complete results at http://www.blogads.com/survey/2005_blog_reader_survey.html