[audio:http://geekcast.fm/podpress_trac/web/2160/0/brandmouthing-19.mp3]
This week on the Brandmouthing podcast, I talk about the strength of having a story behind a brand.
On the final night of Affiliate Summit East 2009, I ended up at McSorley’s Old Ale House in New York City. This is a place I’ve really enjoyed in the past, but why go out of the way to get there when there are tons of bars in the city?
McSorley’s has a story, or actually they have stories. The bar was established in 1854 and they claim it is “America’s oldest, continuously operated bar.” And it looks it inside.
The spot also features just two beers, or rather ales – their own: light and dark, and you order them in sets of two.
Up until 1970, women were not allowed in McSorley’s. They relented when they were sued into it. The place is one big narrative, and that’s part of their charm and success.
As I was heading there in a cab with Jim Kukral, he posted a Tweet about our destination. Almost immediately, he got a response from a McSorley’s devotee, Joe Magennis.
How about your company? Your brand? Do people care about it and look forward to experiencing it?
Show Notes
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@Kris – Cashtactics.net:
Thanks Kris – I think you have a unique branding situation. I knew your name before I knew your site, and the site is secondary in my mind to your name.
I guess that presents a challenge and a benefit.
This is an excellent question… Do people care about my brand? I would like to say yes they do and only because of the response that my posts get in my blog. People come to the blog to learn and they know it as a learning resource. I think that they realize cashtactics.net is a place to learn cash generating tactics.
Great post!
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