What is the Story of Your Brand?

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This week on the Brandmouthing podcast, I talk about the strength of having a story behind a brand.

On the final night of Affiliate Summit East 2009, I ended up at McSorley’s Old Ale House in New York City. This is a place I’ve really enjoyed in the past, but why go out of the way to get there when there are tons of bars in the city?

McSorley’s has a story, or actually they have stories. The bar was established in 1854 and they claim it is “America’s oldest, continuously operated bar.” And it looks it inside.

The spot also features just two beers, or rather ales – their own: light and dark, and you order them in sets of two.

Up until 1970, women were not allowed in McSorley’s. They relented when they were sued into it. The place is one big narrative, and that’s part of their charm and success.

As I was heading there in a cab with Jim Kukral, he posted a Tweet about our destination. Almost immediately, he got a response from a McSorley’s devotee, Joe Magennis.

How about your company? Your brand? Do people care about it and look forward to experiencing it?

Show Notes

• McSorley’s Old Ale House

Check out http://brandmouthing.com/ for a collection of all future episodes of Brandmouthing, as well as images, videos, etc. that I mention on the podcast. Subscribe to the Brandmouthing RSS feed.

Related posts:

1. The Legacy of Your Brand
2. Building a Brand on Twitter
3. Secure Your Brand on Social Media Sites
4. Diluting Your Brand with Temporary Sites
5. Selling Your Brand with First Impressions