What is Missing in Affiliate Programs

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Gene Kavner, Former World-Wide Director of the Amazon.com (NASDAQ: AMZN) Associates Affiliate Program, knows a thing or two about a thing or two when it comes to affiliate marketing. He’s got some advice for affiliate managers on improving their affiliate programs.

In his new blog, AffiliateBrand.com, Gene shares his opinion on What Every Affiliate Program Should Have.

Gene breaks down his suggestions to seven points:

1. One of the most important components of any affiliate program is the relationship between the merchant (site with an affiliate program) and the publisher (site that drives traffic to the merchant).

2. Each merchant needs to have a clear way to understand how elastic their affiliates are.
3. Merchants need to provide tracking id’s to their affiliates.
4. Merchants need to be able to offer ladder commission structures for affiliates based on volume of leads.
5. Merchants need to be able to compensate their affiliates differently.
6. Affiliates should have direct links to the merchant.
7. All affiliate programs should generated 2nd-tier commissions.

Visit AffiliateBrand.com for more insight from Gene Kavner and supporting information for the list above.