ValueClick Buys Super Affiliate, MeziMedia

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ValueClick has announced that they have agreed to acquire super affiliate, MeziMedia, Inc., a leading operator of U.S. comparison shopping websites.

MeziMedia ranked fourth in the June 2007 comScore “Retail – Comparison Shopping” category with approximately 10.5 million U.S. unique visitors through its Smarter.com comparison shopping and CouponMountain.com online coupon websites.

“MeziMedia is consistent with our acquisition philosophy and gives ValueClick comparison shopping scale in the U.S., greater search marketing expertise and a presence in China, all three of which are key growth initiatives for the Company,” said Tom Vadnais, chief executive officer of ValueClick. “This is an exciting acquisition and we look forward to welcoming the MeziMedia team to the ValueClick family.”

“We are proud of our significant accomplishments in comparison shopping, SEO and SEM and believe that the time is right to join forces with ValueClick, one of the largest and most diversified online marketing services companies,” said Talmadge O’Neill and Harry Tsao, co-founders of MeziMedia. “We are confident that MeziMedia and ValueClick will enjoy important benefits from this transaction and generate meaningful synergies across the combined businesses.”

ValueClick anticipates the acquisition will close in August 2007, at which time they will acquire MeziMedia for approximately $100 million in cash, plus an earn out.

The total transaction will range between $100 million and $352 million, depending on whether performance thresholds are met.