Affiliate Marketing Blog by Shawn Collins

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MarketingSherpa has published a case study on Uniblue and the success of their affiliate program.

According to MarketingSherpa study data of 187 merchant-side marketers running affiliate programs, fewer than 5% of affiliates in the average program bring in more than 75% of revenues.

We suspect some merchants aren’t trying hard enough to help their affiliates perform. Want some inspiration to rev up your program?

Check out our behind-the-scenes interview with Uniblue, a top merchant in the cut-throat online software vertical. Yes, includes creative ad samples

The case study cited three tactics employed by Uniblue that contribute to their success:

• Survey your current affiliate program

• Staff a substantial in-house affiliate team
• Content is king

Read the complete case study at http://www.marketingsherpa.com/sample.cfm?contentID=3171

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