The Future of Performance Marketing

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This session, The Future of Performance Marketing, took place Tuesday, August 12, 2008 at Affiliate Summit East 2008.

Session description:

Industry leaders will explore the performance marketing landscape and what the future holds. Who will lead the growth as the industry matures? Publishers? Networks? Google? Who will acquire who?

• Steve Schaffer, Founder & CEO, Vertive, Inc. (Moderator)
• Stephanie Gay, Director, External Channels, American Express
• Chris Kramer, Co-Founder & Media Director, NETexponent
• Kim Riedell, Vice President, Client Development-East, Commission Junction

More Affiliate Summit East 2008 audio is available at http://geekcast.fm/archives/category/affiliate-summit/ and video is at http://www.affiliatesummit.tv.