The Fight Over Tight Affiliate Control

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“Yesterday’s Performance-Based Marketing session at the DMA/AIM net.marketing conference struck quite a passionate debate regarding how much control companies should have over branding and affiliates.

The open panel session started off with basic information about performance based marketing but quickly spiraled into a juicy discussion over affiliate control.

The debate came down to whether companies should put strong effort into controlling affiliates and brand representation or whether companies should try to get affiliates as possible and be less concerned with brands and adjacencies.”

Click here to read the complete article at webpronews.com.