The Coming Evolution in Affiliate Marketing: A Focus on Quality
Posted by Shawn Collins on February 27th, 2009 | 0 Comments
Members of the eBay Affiliate Network team have authored an interesting white paper, The Coming Evolution in Affiliate Marketing: A Focus on Quality for the Search Engine Marketing Journal.
The white paper discusses insights the eBay Partner Network has gotten from performance data analysis that suggests that advertisers may be able to improve
ROI and performance by evolving their affiliate programs to better calculate and compensate for the value delivered by their affiliates.
In plain terms, affiliate programs should focus on quality over quantity.
Read the white paper at http://www.semj.org/documents/SEMJ_ebay_vol2.pdf.
Related posts:
- Quality Click Pricing at the eBay Partner Network
- Setting Quality Standards in Affiliate Marketing
- Got Questions about eBay Affiliate Quality Click Pricing?
- eBay Affiliate Program Increases Payout
- The Future of Performance Marketing: The Evolution (part 1)
- Posted in Affiliate News, Affiliate Resources, Affiliate Stats