Affiliate Marketing Blog by Shawn Collins

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I was reading MarketingVOX today, and found an affiliate marketing ad in there to be a bit curious. The ad was for ReferBack, billed as the “The Online Gambling Affiliate Program of Choice” on their site.

But the ad to recruit affiliates makes no mention of what ReferBack is selling.

Rather they tout themselves as the “Best Overall Affiliate Program” and otherwise market the affiliate program with generic superlatives.

I’m wondering why the focus of the affiliate program is not disclosed in the ad?

I’d imagine if somebody didn’t want to promote casinos and bingo, they would not be sold on the vertical by visiting the site.

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