The Casino Affiliate Program Image Problem
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I was reading MarketingVOX today, and found an affiliate marketing ad in there to be a bit curious. The ad was for ReferBack, billed as the “The Online Gambling Affiliate Program of Choice” on their site.
But the ad to recruit affiliates makes no mention of what ReferBack is selling.
Rather they tout themselves as the “Best Overall Affiliate Program” and otherwise market the affiliate program with generic superlatives.
I’m wondering why the focus of the affiliate program is not disclosed in the ad?
I’d imagine if somebody didn’t want to promote casinos and bingo, they would not be sold on the vertical by visiting the site.
- Posted in Affiliate Opinions
It’s spam! They’re counting on landing just a few people to justify the cost of the ad, just like a spammer. Interesting find, Shawn.
reply to this commentI know one or two of the guys at Referback and have forwarded this article on for them to reveiw your feedback, thanks.
I wonder if this is not really just a case of selective information delivery – you can advertise anything you like on most sites, as long as it’s not casino or adult related. So, to get the exposure, you need to drop the words casino off the banner ad. Just a thought.
Dan, just wondering if you’re labelling them as spammers so you can get click through to your book pages?
reply to this commentNo, I said that because it shares some of the same qualities as email spam – lack of information and glittering generalities. They’re hiding that they are a gambling outfit, so that’s another thing. They’re not being upfront about their business in their advertising. I don’t like that.
Are *you* only posting here to get clicks back to your gambling blog? Well, I’m not commenting here for the click back, either. Shawn can remove my live link, it wouldn’t bother me.
reply to this commentLOL, Daniel, yes I am.
No, in all seriousness it’s nice to see an outsider (users) point of view. It’s help people see the forest for the trees if you know what I mean.
Oh, and try true box shot for the software box design, it rocks!
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