Target Last Minute Shoppers with Gift Cards

One of the most important days in the affiliate Christmas cycle is when retailers stop guaranteeing delivery in time for Christmas.

According to a newsletter I got yesterday from LinkShare, December 20 is the “When It Absolutely, Positively, Needs to Be There” Last Ship Date this year.

And the National Retail Federation put out a release stating most standard shipping offers for Christmas delivery expire on or before December 19, based on a survey from Shop.org and Shopzilla.

So affiliates ought to be getting gift card promotions together for the end of this week.

Be sure to note to customers, when applicable, that gift cards can often be given via email for immediate delivery, as well as printed on their own printer for a last second gift in person.