Surviving the Google AdWords Update of July 2006

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Affiliate Classroom has published a guide on How to Survive the Google AdWords Update of July 2006.

The report discusses the recent update of Google’s landing page algorithm, and the increase in bid prices with Google AdWords.

Apparently, many marketers that had been paying five or ten cents a click (or less) are now required to bid at least 50 cents to a dollar or more. There are also reports of some advertisers who have kept their bid prices, but those bids are now buying only 3rd or 4th page ad positions, where they used to buy first page positions.

The four types of sites affected by the change are:

• One page sales letter websites

• Squeeze pages (landing pages whose sole purpose is to gather an email address
  in exchange for a free report)

• AdSense sites (particularly AdSense arbitrage sites)
• Affiliate sites

Get the How to Survive the Google AdWords Update of July 2006 for more details on Google’s new landing page algorithm, what Google wants, and what you should do to adhere to Google’s guidelines.