State of the Affiliate Marketing Industry 2009

I wrote an article, State of the Affiliate Marketing Industry – 2009, for the current issue of Website Magazine.

The numbers behind the numbers in the performance marketing space.

Many small details combine to make for a successful affiliate program. And they can all be summed up in one tenet for affiliate managers: Ask your affiliates what they want and give it to them.

To this end a survey was built, and distributed to more than 450 affiliates to help determine how affiliates work today and what managers can do to accommodate them and increase everyone’s bottom line. The survey was conducted for the 2009 Affiliate Summit AffStat Report during Q4 of 2008.

Read the complete article at http://www.websitemagazine.com/content/blogs/posts/pages/state-of-the-affiliate-marketing-industry-2009.aspx