Skimlinks, a service that enables site owners to automatically convert existing, direct links to merchants into affiliate links has announced the acquisition of Atma Links.
With the acquisition, Skimlinks will merge the Atma Links technology with its own affiliate marketing platform to offer its publishers and partners real-time in-text product identification and price comparison service.
“We already had a strong offering for automating product linking in content. However, Atma Links is able to offer real-time price comparison, which, when combined with our publisher network, partner relationships, and architecture, creates an offering unparalleled in the market,” commented Skimlinks CEO and Co-founder Alicia Navarro.
Atma Links’ directors Chris Dickson and Erik Nygren will join the Skimlinks team. Terms of the acquisition were not disclosed.
More details at http://blog.skimlinks.com/2011/07/07/skimlinks-acquires-atmalinks/.
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