Should the Affiliate Networks be Nervous about zanox?

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I’ve been looking into zanox recently, and their model of multichannel-commerce has me pretty intrigued.

If you’re not familiar with zanox, they are a big player in the European affiliate marketing space, and they are expanding all over the globe.

They’re currently working with over 800 multinational merchants such as P&G, Daimler Chrysler, BMW, Samsung, Lycos, Staples, and Alienware.

I’ve been looking over their zanox XS solution, which is a suite of commerce tools to run an affiliate program, search engine management, customer loyalty, and more. This approach makes a lot of sense to me, and I’d imagine it will pique the interest of many companies at existing affiliate networks.

zanox is running an event for affiliates on July 25 in Chicago called the zanox Academy. More details at http://www.zanox.com/us/academy_chicago/. The zanox Academy is being sponsored by Encyclopedia Britannica, Date.com, Matchmaker.com and DADAmobile and it starts at 1 PM.

On the morning of July 25, zanox is running a seminar on their solutions for merchants that want to learn more. Details at http://www.zanox.com/us/agency_seminar/.