Q: Do you think it’s better to have a blog separate from a site and promoting the site, or have the blog as part of the site? Also, if you are promoting items on a blog with a post, it goes to the background after the next post. How can I make this post viable, so it can still promote products?
A: For quite some time, I’ve had sites with a separate blog promoting the site. But I’m actually moving towards consolidating everything.
I plan to combine blogs and sites and run everything off WordPress. In the past, I’ve hand coded the HTML for my sites, and that’s something I enjoy, but I decided it was time to be more efficient.
Also, I think it’s sort of counter-productive for search engine listings to break up the site and blog into two different sites.
As far as the issue of having your posts getting pushed out each time there is a new post, this isn’t really something to worry about.
If you’re using WordPress, MovableType, Joomla, etc. your blog is based on a logical site architecture that is easy to spider. As your blog gets more established, your posts should be getting indexed.
In my experience, the majority of my blog traffic comes through individual entries via search entries and links to the entries. Few people arrive on my homepages.
Just focus on building unique, quality content and everything should work out from there.
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It's not that I disagree with building a “cohesive brand”, but rather there is more at stake with not having blog/website link strategies in place. Both my website and blog encourage people to join my free SEO newsletter and that is where the two entities can be blended into a single entity.
As for Blogger, I know I'm going against the current on this one. Especially with those who embrace WordPress.
Personally speaking, I've tried WordPress a couple of times and wasn't happy with it. I'm relatively good with technology, yet I could never get it to work the way I wanted. With Blogger this has never been an issue.
Further, given that Blogger is owned by Google has to be good for something as it relates to obtaining desired Google PR ratings.
Bottom line on that issue is, if you can get WordPress to work the way you want it to and like the technology behind it then go for it. Perhaps having two blogs, one built with WordPress and the other with Blogger would not be a bad idea.
SEOGuy
http://ViralMarketing4U.com
http://SEO-And-Beyond.com
It's not that I disagree with building a “cohesive brand”, but rather there is more at stake with not having blog/website link strategies in place. Both my website and blog encourage people to join my free SEO newsletter and that is where the two entities can be blended into a single entity.
As for Blogger, I know I'm going against the current on this one. Especially with those who embrace WordPress.
Personally speaking, I've tried WordPress a couple of times and wasn't happy with it. I'm relatively good with technology, yet I could never get it to work the way I wanted. With Blogger this has never been an issue.
Further, given that Blogger is owned by Google has to be good for something as it relates to obtaining desired Google PR ratings.
Bottom line on that issue is, if you can get WordPress to work the way you want it to and like the technology behind it then go for it. Perhaps having two blogs, one built with WordPress and the other with Blogger would not be a bad idea.
SEOGuy
http://ViralMarketing4U.com
http://SEO-And-Beyond.com
You don't think it's importnant to have a cohesive brand?
I just think the benefit of cross-linking the two is nebulous, and you're fragmenting your presence.
And Blogger? I can't imagine why anybody with a company blog would settle for such a limited platform.
I don't agree.
You have the opportunity for link love between the two sites.
Those that like blogs better have that option.
And Blogger blogs are ran by Google which has to account for something.
I still think it's important to run a website and blog in tandum.
SEOGuy
http://ViralMarketing4u.com
Shawn said:
“Just focus on building unique, quality content and everything should work out from there.”
I once read a quote that stated:
“Focus on content, not technology.”
I've always remembered that. It's still good advice.
Alan
P.S. Wordpress rules!
Hi,
These are questions I was asking myself not that long ago and you make some good points.
Our main site is a forum type site using SMF. It can be seen at http://ApplianceJunk.com
After finding wordpress.org and giving it a try I started blogging.
We could not decide if it would work best to keep the two apart or join the forum and blog.
Long story short, the blog and forum are two different site with two different logins.
But they are both under one url.
The blog can be seen at http://ApplianceJunk.com/blog and is used as a SEO tool.
AJ
Great post and tips
I personally keep them separate, but the time has come where combining them makes more sense logistically.
Maria
http://www.MarketingMastersGuide.com
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