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Search Engine Strategies of SES

Posted by Shawn Collins on October 25th, 2007 | 3 Comments

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I was checking out the natural search results for Affiliate Summit on Google, as I do regularly, and I was surprised at one of the paid ads that was triggered.

There was an ad for the upcoming Search Engine Strategies conference in Chicago.

I thought maybe it was a mistake, so I tried searching on the exact phrase with quotation marks around it (”Affiliate Summit”). I still got the SES ad.

Search Engine Strategies ad on Google

I was intrigued, so I tried a couple of other queries. A search for DMA also brought up the SES ad. Then I searched for SMX. Again, I got the SES ad.

Now I realize there is nothing illegal about bidding on the brands of competitors, but it does break “The Golden Rule“.

  • Posted in Affiliate Opinions
3 Comments
  1. On October 26 @ 1:03 pm Rick Lea said

    Wow, well at least you know you are popular.

    reply to this comment
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  2. [...] Das hat Shawn Collins letztens feststellen müssen und darüber geblogged. [...]

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