Affiliate Marketing Blog by Shawn Collins

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I was checking out the natural search results for Affiliate Summit on Google, as I do regularly, and I was surprised at one of the paid ads that was triggered.

There was an ad for the upcoming Search Engine Strategies conference in Chicago.

I thought maybe it was a mistake, so I tried searching on the exact phrase with quotation marks around it (”Affiliate Summit”). I still got the SES ad.

I was intrigued, so I tried a couple of other queries. A search for DMA also brought up the SES ad. Then I searched for SMX. Again, I got the SES ad.

Now I realize there is nothing illegal about bidding on the brands of competitors, but it does break “The Golden Rule“.

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