MarketingSherpa just released a very useful report, Search Marketing Benchmark Guide 2005-2006: SEO & PPC Tactics & Results Data.
The guide breaks out how SEO (search engine optimization) results and costs compare to PPC (pay per click) search ad results and costs, plus lots of conversion rate data for visits-to-lead-generation and visits-to-sales.
There is also pricing data on search marketing campaigns, and how much other marketers in various fields are budgeting for search. And lots of eye candy – over 210 charts and tables, as well as 7 full-color eye-tracking heatmaps.
Lots more to it – details at http://www.sherpastore.com/c/a.pl?1059&p.cfm/2166
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