Internet Retailer has a new article on the importance of rewarding and engaging in relationships with top affiliates.
Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a high volume of qualified traffic to online merchants, accomplishing that through efforts that go well beyond simply pasting up links to merchant sites.
The article also touches on the subject of the economy, and I reflected on affiliate marketing back in 2000…
Collins notes that it isn’t the first time affiliate marketing has survived—thrived, in fact—in a down economy. Collins says online marketers turned increasingly to affiliate marketing in the downturn of the early 2000′s because spending was based on performance rather than impressions. “At the time, companies were folding but I didn’t see many affiliate managers being laid off,” he says. “And so far today, I’m not aware of any cutbacks or layoffs in any affiliate marketing programs, or programs being affected in any other way.”
Read the complete article at http://www.internetretailer.com/article.asp?id=27606.
{ 8 comments }
Thanks! It works now and is a very interesting article. Thanks for the article.
Try now – it's working for me, again.
Hi Shawn, I got the same server error message.
Thanks! It works now and is a very interesting article. Thanks for the article.
Try now – it's working for me, again.
Hi Shawn, I got the same server error message.
Hi Melvin -
Not sure what happened – that's definitely the URL where I read it an hour ago, but I'm getting the same error now.
Sorry about that.
Hey Shawn,
I am clicking on the link to read the rest of the article but I am getting a server error every time.
Is there another place where I can read this article.
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