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Affiliate Marketing Blog by Shawn Collins

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Rewarding Top Affiliates

August 28th, 2008 · Comments

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top right to get updates by e-mail.

Internet Retailer has a new article on the importance of rewarding and engaging in relationships with top affiliates.

Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a high volume of qualified traffic to online merchants, accomplishing that through efforts that go well beyond simply pasting up links to merchant sites.

The article also touches on the subject of the economy, and I reflected on affiliate marketing back in 2000…

Collins notes that it isn’t the first time affiliate marketing has survived—thrived, in fact—in a down economy. Collins says online marketers turned increasingly to affiliate marketing in the downturn of the early 2000’s because spending was based on performance rather than impressions. “At the time, companies were folding but I didn’t see many affiliate managers being laid off,” he says. “And so far today, I’m not aware of any cutbacks or layoffs in any affiliate marketing programs, or programs being affected in any other way.”

Read the complete article at http://www.internetretailer.com/article.asp?id=27606.

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Tags: Affiliate Managers · Affiliate Marketing Article · Affiliate News

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