Follow Shawn Collins on Twitter
 
Subscribe to Affiliate Tip

7175

Readers... and growing!
Subscribe Form

Rewarding Top Affiliates

Posted by Shawn Collins on August 28th, 2008 | 8 Comments

Thanks for visiting the Affiliate Tip blog. Subscribe to my RSS feed or enter your e-mail on the top left to get updates by e-mail.

Internet Retailer has a new article on the importance of rewarding and engaging in relationships with top affiliates.

Ravenwood Marketing isn’t an online retailer, but it’s partly responsible for hundreds of thousands of dollars of sales each week for many online merchants. Ravenwood is a so-called superaffiliate, a web site that pushes a high volume of qualified traffic to online merchants, accomplishing that through efforts that go well beyond simply pasting up links to merchant sites.

The article also touches on the subject of the economy, and I reflected on affiliate marketing back in 2000…

Collins notes that it isn’t the first time affiliate marketing has survived—thrived, in fact—in a down economy. Collins says online marketers turned increasingly to affiliate marketing in the downturn of the early 2000’s because spending was based on performance rather than impressions. “At the time, companies were folding but I didn’t see many affiliate managers being laid off,” he says. “And so far today, I’m not aware of any cutbacks or layoffs in any affiliate marketing programs, or programs being affected in any other way.”

Read the complete article at http://www.internetretailer.com/article.asp?id=27606.

8 Comments
  1. On August 28 @ 2:35 pm Melvin Perry said

    Hey Shawn,

    I am clicking on the link to read the rest of the article but I am getting a server error every time.

    Is there another place where I can read this article.

    reply to this comment
  2. On August 28 @ 2:44 pm Shawn Collins said

    Hi Melvin -

    Not sure what happened – that's definitely the URL where I read it an hour ago, but I'm getting the same error now.

    Sorry about that.

    reply to this comment
  3. On August 29 @ 6:55 pm Buster70 said

    Hi Shawn, I got the same server error message.

    reply to this comment
  4. On August 29 @ 7:33 pm Shawn Collins said

    Try now – it's working for me, again.

    reply to this comment
  5. On August 29 @ 8:51 pm Buster70 said

    Thanks! It works now and is a very interesting article. Thanks for the article.

    reply to this comment
  6. On August 29 @ 8:55 pm Buster70 said

    Hi Shawn, I got the same server error message.

    reply to this comment
  7. On August 29 @ 9:33 pm Shawn Collins said

    Try now – it's working for me, again.

    reply to this comment
  8. On August 29 @ 10:51 pm Buster70 said

    Thanks! It works now and is a very interesting article. Thanks for the article.

    reply to this comment
Have an opinion? Leave a comment?

You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Recent comments
Recent photos
Google Friend Connect

Bad Behavior has blocked 6304 access attempts in the last 7 days.