Report: One In Seven Affiliates Generates High Conversions

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FOR ALL THE HYPE ABOUT affiliate marketing, is it effective? A new study by Shawn Collins Consulting suggests that affiliate programs can lead to business, with 14 percent of affiliates generating conversion rates of more than 5 percent. For the study, more than 130 affiliate managers–ranging from small mom-and-pops to Fortune 100 companies–were surveyed on their overall strategies, as well as a number of issues about their affiliate marketing channels such as staffing, recruiting, and management.

About one in seven affiliate marketers–14 percent–reported that conversion rates on such programs were greater than 5 percent, according to the study. An additional 10 percent reported rates of between 3.1 and 5 percent, while 13 percent reported conversion rates of 2.1 to 3 percent.

Complete article at http://publications.mediapost.com/…