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When FatWallet.com, an information and shopping services site, launched in 1999, it signed on as an affiliate with affiliate services provider Performics Inc. “When we started, there were merchant programs we wouldn’t even get approved into because we were an unknown,” recalls Tim Storm, president and founder of FatWallet Inc.
Today, it’s a different story for FatWallet, now among Performics’ top-performing affiliates. When a new merchant is about to go online with Performics, for example, Performics will alert FatWallet and seek to get the affiliate and the new merchant talking even before the program goes live so as to maximize the relationship.
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