Recommended Reading for Internet Marketers

Q: I have been an affiliate manager since September 2008. Although I’ve been in advertising and marketing for a few years, this is new to me, and I want to be as informed and helpful to my publishers as possible. I read your book, “Successful Affiliate Marketing for Merchants,” which was an awesome start, and I’d like to read more books like this with tips for affiliate managers, merchants, and how to become better at my job. Overall Internet marketing books are helpful, too.

A: Unfortunately, there haven’t really been many books on affiliate marketing since I wrote my book in 2000. The one that stands out is “A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants” by Geno Prussakov.

But otherwise, I’ll share my personal favorites that I use regularly for guidance and reference.

In no particular order, here are books I would recommend to you…

• Marketing Outrageously by Jon Spoelstra
• Influence: The Psychology of Persuasion by Robert Cialdini
• Be Unreasonable by Paul Lemberg
• Words That Work: It’s Not What You Say, It’s What People Hear by Frank Luntz
• Tested Advertising Methods by John Caples
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them by Peter Shankman
• Yes!: 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert Cialdini

Watch my Recommended Reading for Internet Marketers video on YouTube for more commentary on these books.

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