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Reaching the New Consumer

Posted by Shawn Collins on November 18th, 2009 | 0 Comments

The Reaching the New Consumer presentation from Affiliate Summit West 2007, which took place January 21-23, 2007 in Las Vegas, NV.

  • Kerri Pollard, General Manager, Commission Junction

According to Forrester Research, today’s consumer is less brand loyal, less trusting and more independent. As affiliate marketers, how does one effectively reach and convert this new consumer?

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

Video: Reaching the New Consumer

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