Principles of Ethical Influence by Robert Cialdini

by on January 23, 2010

Dr. Robert Cialdini delivered a keynote address to the audience at Affiliate Summit West 2010 in the Penn & Teller Theater at the Rio All-Suite Hotel & Casino in Las Vegas on Monday, January 18, 2010.

At the conclusion of the speech, Dr. Cialdini gave away a pocket guide to his Principles of Ethical Influence.

Here is a copy for anybody that didn’t get it…

Principles of Ethical Influence by Robert Cialdini

Also, if you haven’t read them already, be sure to pick up Cialdini’s “Influence: The Psychology of Persuasion” (my favorite business book) and his latest best-seller, “YES! 50 Scientifically Proven Ways to Be Persuasive.”

Video: Dr. Robert Cialdini at Affiliate Summit West 2010

{ 2 comments }

Shawn Collins January 25, 2010 at 6:15 am

I’m sure you will enjoy it, but if not, I think I have £30 or so in a drawer from my last visit to the UK.

The wins in the playoffs for the Jets were something of a surprise, so I am glad they got that far. :)

Lesley Eccles January 25, 2010 at 3:19 am

I ordered my copy of Influence last week Shawn on your recommendation. If it’s rubbish I’ll come knocking for my £8.99 back ;-)

Hope you’re not too gutted at the football results – sorry :(

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