Dr. Robert Cialdini delivered a keynote address to the audience at Affiliate Summit West 2010 in the Penn & Teller Theater at the Rio All-Suite Hotel & Casino in Las Vegas on Monday, January 18, 2010.
At the conclusion of the speech, Dr. Cialdini gave away a pocket guide to his Principles of Ethical Influence.
Here is a copy for anybody that didn’t get it…
Also, if you haven’t read them already, be sure to pick up Cialdini’s “Influence: The Psychology of Persuasion” (my favorite business book) and his latest best-seller, “YES! 50 Scientifically Proven Ways to Be Persuasive.”


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I’m sure you will enjoy it, but if not, I think I have £30 or so in a drawer from my last visit to the UK.
The wins in the playoffs for the Jets were something of a surprise, so I am glad they got that far.
I ordered my copy of Influence last week Shawn on your recommendation. If it’s rubbish I’ll come knocking for my £8.99 back
Hope you’re not too gutted at the football results – sorry
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