Affiliate Marketing Blog by Shawn Collins

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Last week on the GeekCast Show, I was chatting with Sam Harrelson and Jim Kukral about affiliate marketing and politics.

We were talking about the effort by the Republican National Committee to leverage affiliate marketing in the 11th hour of the 2004 Presidential election, and how politicians might raise funds in affiliate marketing in the future.

Maybe the angle of raising funds via an affiliate program could work for a candidate in the future, but it seemed to fall flat for the RNC.

But have any politicians tried earning money for their campaign as an affiliate, instead of a merchant?

I checked in with Kimathi Marangu, EVP of Business Development at Mall Networks, a provider of online malls and loyalty shopping solutions, and he said politicians could use their service.

I’d love to see this sort of thing, and I think it could be something substantial if supporters of a candidate could help raise funds with each purchase of a MacBook, pair of sneakers, etc.

I suppose it could be tricky to tie the transactions/donations to individuals to ensure that people didn’t exceed their maximum for donations?

Perhaps just work in a simple registration process to provide the same information needed for any other donation.

It could be done, but will it?

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