Affiliate Marketing Blog by Shawn Collins

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Pay per click search marketing and search engine optimization are two of the core methods employed by successful affiliates. Experienced affiliates and newbies alike will find lots of valuable information in the latest MarketingSherpa guide to search.

The Search Marketing Benchmark Guide 2007 includes 3,944 real-life marketers’ search budgets and results, paid search advertising data, search engine optimization stats, and eyetracking lab study results that show how consumers view your search ads.

Some important questions you can answer with the Search Marketing Benchmark Guide:

1. How many keywords should I be advertising under? Plus, what are my peers and competitors spending on SEO versus PPC ads?

2. Should I buy PPC ads for key terms that I already have high organic rankings for?
3. What critical data do I need to raise ecommerce sales via search?
4. How does cost per click vary between search engines?
5. How does B-to-B search marketing and budgeting differ from mass consumer marketing?
6. Do search users eyeballs look at organic or paid results mostly? Do results near the bottom of the page or on the right column get seen at all?
7. How can I measure my search campaigns more effectively?
8. What’s the trend for delayed conversions? How about consumer cookie-wiping?
9. What should my conversion rates be for PPC versus SEO listings?

In addition to all of the data in the new search guide, MarketingSherpa is also including special reports on search and shopping; search marketing and public relations; vertical, second tier, local, and pay per call search; click fraud — perception versus reality; and may favorite: the search eyetracking study.

More information at the MarketingSherpa site.

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