PPC Search: Disclosure vs. Free-for-All

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This session, PPC Search: Disclosure vs. Free-for-All, took place Monday, August 11, 2008 at Affiliate Summit East 2008.

Session description:

Judicious use of additional affiliate sites to buy PPC links can increase overall sales. Uncontrolled use of affiliates to buy PPC results in bid escalation. What’s the right mix?

Presenter: Kevin Lee, Chairman and CEO, Didit

More Affiliate Summit East 2008 audio is available at http://geekcast.fm/archives/category/affiliate-summit/ and video is at http://www.affiliatesummit.tv.