Comments on: Politics and Affiliate Marketing a Bad Mix? http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/ Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, and co-founder of Affiliate Summit. Wed, 08 Feb 2012 17:44:10 +0000 hourly 1 http://wordpress.org/?v= By: Lee http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/comment-page-1/#comment-21201 Lee Wed, 08 Aug 2007 04:51:35 +0000 http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/#comment-21201 @ Andrew The thing you don't realize is that fundraising is multi-billion dollar industry. In politics, it is very typical for a professional fundraising firm to charge 15% or more of collected contriubtions plus a monthly retainer for a candidate. Call it affiliate marketing in the off line world. Everyone has this idealized vision of what politics and non-profits should be like. Trust me, Upton Sinclair was right when he said there are two things in this world people should never witness being made - laws and sausages. I did the later for a handful of years before finding this thing called affiliate marketing... Fancy that a Republican like me paraphrasing a Socaialist like Upton Sinclair. @ Andrew

The thing you don’t realize is that fundraising is multi-billion dollar industry. In politics, it is very typical for a professional fundraising firm to charge 15% or more of collected contriubtions plus a monthly retainer for a candidate. Call it affiliate marketing in the off line world. Everyone has this idealized vision of what politics and non-profits should be like. Trust me, Upton Sinclair was right when he said there are two things in this world people should never witness being made – laws and sausages. I did the later for a handful of years before finding this thing called affiliate marketing… Fancy that a Republican like me paraphrasing a Socaialist like Upton Sinclair.

]]> By: Andrew Johnson http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/comment-page-1/#comment-21198 Andrew Johnson Wed, 08 Aug 2007 03:25:04 +0000 http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/#comment-21198 From an affiliate and publisher standpoint, I will either a) passively take advertising dollars from a candidate/party or b) actively promote a candidate I like for free. They should consider paying for something other than donations (i.e. email addresses.) I recall seeing some sort of charity running an affiliate program a while ago. It seems very distasteful to pay out commissions for donations -- political or charitable. From an affiliate and publisher standpoint, I will either a) passively take advertising dollars from a candidate/party or b) actively promote a candidate I like for free.

They should consider paying for something other than donations (i.e. email addresses.) I recall seeing some sort of charity running an affiliate program a while ago. It seems very distasteful to pay out commissions for donations — political or charitable.

]]> By: Kevin http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/comment-page-1/#comment-20378 Kevin Fri, 03 Aug 2007 15:48:13 +0000 http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/#comment-20378 It certainly seems like a fit for the group of people Jim Krukal was talking about at ASW in his blogging presentation. So many political blogs out there, and so many readers that might not think to contribute until it's right in front of them. But as Lee and Shawn both mentioned above, a poorly managed program is a poorly managed program, regardless of the service or product. So we don't have a good benchmark, considering how poorly managed the GOP program was. It certainly seems like a fit for the group of people Jim Krukal was talking about at ASW in his blogging presentation. So many political blogs out there, and so many readers that might not think to contribute until it’s right in front of them.

But as Lee and Shawn both mentioned above, a poorly managed program is a poorly managed program, regardless of the service or product. So we don’t have a good benchmark, considering how poorly managed the GOP program was.

]]> By: Lee http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/comment-page-1/#comment-20265 Lee Fri, 03 Aug 2007 01:07:45 +0000 http://blog.affiliatetip.com/archives/politics-and-affiliate-marketing-a-bad-mix/#comment-20265 I tried it for the sake of the party but my questions went unanswered, the creative unchangeable and the landing pages were HORRIBLE. I think affiliate marketing can work for non-profits and political parties alike but it needs to be managed properly as with any affiliate program. LMG I tried it for the sake of the party but my questions went unanswered, the creative unchangeable and the landing pages were HORRIBLE. I think affiliate marketing can work for non-profits and political parties alike but it needs to be managed properly as with any affiliate program.

LMG

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