Performics Reporting Adds EPC and Payout Rank

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Performics has announced that they are now providing network level data for advertisers in the ConnectCommerce SM interface.

The network level statistics now available in ConnectCommerce are Earnings per Click (EPC) and Payout Rank. See example below.

• 3-Month EPC: Three Month Earnings per Click is the sum of fees paid to publishers in the past three months divided by the total clicks over the same period.

• 7-Day EPC: Seven Day Earnings per Click is the sum of fees paid to publishers in the past seven days divided by the total clicks over the same period.
• Payout Rank: Advertisers are ranked by commissions paid to publishers over the past month. Each square represents a quartile of the advertisers in the network. For example, an advertiser with three squares is between the 51st and 75th percentile.

Similar to the CJ EPC, the Performics values are multiplied by 100.

The new network level statistics are displayed along with the standard program details in the Advertiser section of ConnectCommerce.

They have also expanded the information on the Approved, Pending and Declined Advertisers page so that you can access all program details from each page.

In the past, if you wanted to view commission rates for any advertisers, you had to view the individual terms and conditions of each advertiser, as program details were only listed on the Join Programs page.

According to the update from Performics, they will be releasing more enhancements in the coming months.