Performics Offers Self-Managed Option with AffiliateDirect

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DoubleClick Performics unveiled AffiliateDirect at Affiliate Summit in Miami.

AffiliateDirect enables online retailers and affiliate managers not associated with DoubleClick Performics to license the company’s affiliate marketing technology and access the DoubleClick Performics Affiliate Network for the first time.

“Full-service affiliate marketing continues to be a core business for DoubleClick Performics, but now smaller advertisers and those with a dedicated affiliate manager can use our technology and access our affiliate network,” said Chris Henger, vice president of affiliate marketing at DoubleClick Performics.

“Advertisers can scale and enhance the affiliate marketing channel effectively with AffiliateDirect.”

DoubleClick Performics beta tested AffiliateDirect from December 2006 through June 1, 2007.

AffiliateDirect enables advertisers to manage, all aspects of their affiliate marketing programs, including attracting, reaching and paying publishers and tracking and reporting on performance.

More details at http://www.performics.com/.