I’ve been noticing an increasing number of articles about performance marketing and ways that people can use it to supplement their income or go out on their own.
The latest series of classes at The Learning Annex in New York City are all about it.
For just $19.95, anybody can go to learn how to monetize a blog, make money with Google, and learn SEO / SEM secrets. Could it be we’re on the verge of an explosion for performance marketing?
This past Monday, the New York Post has an article in their “Jobs” section called “High on the Blog” about how people are monetizing blogs.
The article also exposed “The Pajama Myth,” where essentially nobody is making money in their pajamas (Kim Rowley works in her pajamas). This is all proven because Daniel Lyons (Fake Steve Jobs) couldn’t figure out how to make money on his blog.
I’d suggest that Lyons couldn’t make paper, because he didn’t test and lazily waited for lightning to strike, but that’s just me.
Also, the Newark Star-Ledger had an article today in the “Technology” section called “Personal website could help you make a little money.”
If you’ve got a website, you should be making money from it.
That’s the message from the web’s monetization zealots. Monetization, as the word suggests, is all about transforming your blog, homepage, company website or other web-based venture into a way to earn cash. Others have done it, and so can you.
Or so you may think, once you start reading about the dizzying variety of programs for monetizing whatever it is you’ve got online.
Opportunities to earn a quick buck from the internet have been around for years. But now, with the tools for online publishing well-entrenched among the masses, even more people are likely thinking about whether to see if discreet ads or product links might help with the bills. The sorry state of the economy doesn’t hurt, either.
The article features descriptions of affiliate programs, widgets, paid reviews, tip jars (Jim Kukral – tell them to hook you up with a link for that ScratchBack mention!) and more.
I’m assuming these sorts of articles are hitting papers around the country. So affiliate managers… tell your bosses you need to staff up if you’re going to scale up.
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Your Message@Scott Fox, E-Commerce Success Blog:
Hey Scott – I was thinking of going in to check it out. I just need to see if I can move some things on my schedule.
Hi Shawn,
I am actually the moderator of the Internet Marketing panel you highlighted in the ad above! Great to see this ad. The conference is called “MoneyFest” and is expecting several thousand people.
I think you are correct about this trend. The web is a huge democratizer of opportunity and more and more people are intrigued by the opportunity of making money online like we do, especially during the current economic crisis.
Please come to NY for the party or at least check my blog for updates.
Best,
Scott
That’s very encouraging news for those who work online. It not easy though.
All this new specialized language and jargons sometimes drives me crazy.
But I believe if we are diligent enough to learn, we will get there. Focus and
dedication is whats needed.
Your Message@hoffgroup:
Back in 2000-2001 with the last recession, I had a flood of affiliates to the affiliate program I was managing – people who formerly ran CPM, as well as lots new to the business.
I didn’t see any variation from the 80/20 rule even with the increased volume of affiliates.
I predict there will be a surge for the next several months, however, once the dreamers are separated from the doers the business will flatten out.
I also think that the business will be flooded with deadbeats and will force managers to tighten up the rules. Hopefully it won’t get so bad that states will get further involved in legislation.
Interesting! I wonder if the industry will see a bump from the media coverage.
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