Forrester Research published a report, “Performance Marketing: How To Build An Effective Affiliate Program” earlier this month that provides an optimistic outlook for affiliate marketing.
Interactive marketers are in a performance mood during this recession with 60% planning to increase their budget for interactive this year by shifting money away from traditional advertising, according to respondents to a recent Forrester executive survey. Moreover, most would boost spending on online advertising if they had more proof that the outlay generated increased sales.
Additionally, the report indicates that “Overall affiliate marketing spending will reach $2.3 billion this year and grow to $3.3 billion in 2012.”
Companies interviewed for the report were 360i, AdBrite, Commission Junction, Razorfish, Red Bricks Media, and Vertive.
More details at http://www.forrester.com/Research/Document/Excerpt/0,7211,53614,00.html.
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Performance-based marketing has become in focus for many advertisers and product owners. Today, they are all willing to spend more money on channels that produce great results.
Building an effective affiliate program could be one of those channels generating endless amount of sales, if done well.
The above-mentioned overall estimation of the future of affiliate marketing gives us a better picture in this field. While many marketers try to state that affiliate marketing is dead, this report reveals the truth and opens our eyes.
The number of people coming online looking for products and services is growing all the time. They could go directly to the merchant website and end up buying something or can research on the Internet and read the feedback and reviews. That’s when affiliate marketing comes into play.
So, it’s very crucial for an advertiser or merchant to build an effective affiliate program and create a powerful army of affiliates around him promoting his products and services. This is called a successful performance-based marketing and is a win-win situation.
Thanks Shawn for this informative post. It’s really helpful.
Regards,
Hooshmand Moslemi
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