Performance Marketing Alliance Kicking Off 2009

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The Performance Marketing Alliance is just days away from official incorporation, according to an email update from Rebecca Madigan, Founding Organizer of the PMA.

The effort, to date, has had the participation and support of over 150 industry professionals. We have had active help from 45 volunteers who have led all formation activities, including strategic direction, membership, fundraising, operational plans and creation of by-laws. The amount of effort, the diverse perspectives of many of our industry’s most successful leaders and their passionate support, are the reasons we will see the PMA launch in January, 2009.

When we receive our incorporation papers, we hope before the end of 2008, we will announce and open Charter Membership. More information will follow.

Many thanks to all of you who have helped with this effort. A special thanks to all the working group and Formation Advisory Board members, for your time, thoughtfulness, advocacy and support.

The Performance Marketing Alliance has also posted a mission statement and objectives for their first year.