Performance Marketing Alliance Forming Working Groups

by on June 19, 2008

The Performance Marketing Alliance (PMA), a new affiliate marketing industry group that was discussed this week on both the GeekCast and Affiliate Thing shows, is now forming “Working Groups.”

The purpose of the working groups is to get a broad perspective from different parts of the industry on issue around the setup of the PMA.

Hopefully the working groups will get participation from all of the types of affiliates, merchants, networks, etc., so a truly representative group can come together here.

More details at the PMA blog.

{ 2 comments }

affiliate named laprentiss June 21, 2008 at 1:13 am

Thanks for the info, will definitely check it out!

affiliate named laprentiss June 20, 2008 at 11:13 pm

Thanks for the info, will definitely check it out!

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