Pay-Per-Play Advertising for Affiliates
Posted by Shawn Collins on December 11th, 2007 | 27 Comments
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There is a new advertising option called Pay-Per-Play (PPP) that looks like it could be an interesting option for merchants and affiliates.
According to the Pay-Per-Play site, PPP audio advertising is backed by one of 5 major search engines, but the search engine hasn’t been disclosed, yet.
PPP works on a bid management system in the style of Google AdWords and will pay out affiliates on 100% of their traffic with no clicks necessary.
Some details of Pay-Per-Play…
- The audios are played and not seen, they do not take up any web space
- The audios play for only 5 seconds
- The audios play once per visitor
- The audios are related to the content of the webpage
More details at http://www.sellingppp.com.
- Posted in Affiliate Resources
i didnt know that ppp existed.thanx for sharing.it looks like an gr8 concept.
reply to this commentThis is very interesting! There are so many options to spend advertising dollars, I will certainly check this. Thanks
reply to this commentThanks for sharing this Shawn.
Very interesting concept. I’m excited about this one.
Mike
reply to this commentPeple need to do some due diligence on this one. Not only have they made many false claims in their recruitment pitch.
Voice2Page aka NetAudioAds has had problems running affiliate programs in the past and have a history of not paying.
reply to this commentshawn,
what is your take on the Pay-Per-Play opp?
are you in? would appreciate your “2 cents”.
soji
reply to this commentSoji -
I think it looks interesting, but I don’t want to run audio ads, so I didn’t sign up myself.
Shawn
reply to this commentShawn,
It’s perfect for adsense junk sites, not for normal sites. Or weather report, tinyurls and such other free service sites etc.
reply to this commentPersonally, it would turn me off if I get to a site where each page blasts me tv style ads. Another aggressive ad idea, even if short.
Regarding any audio or video content – of any length – I’m firmly in the camp of “if a user doesn’t initiate it, it has no business on a page”. I don’t care what the reasoning behind it is, I don’t want any audio or video forced on me. When it comes to my sites, I build them according to my own standards – hence, no PPP ads for my sites.
reply to this commentOveruse – This is the most valid concern mentioned. The temptation to place an audio ad everywhere is quite strong, but that would be extremely counterproductive for all concerned. We have built our engines to determine, as best as possible, each individual website visitor and to insure that they receive no more than ONE ad every three minutes while on a single domain.
As with all advertising, there is a segment of the population that abhors it. This cannot be avoided. In a free market society, advertising is essential for growth. We truly feel that the concept of the ‘Adlet’, a 5 to 6 second branding ad, is one of the least intrusive means to keep a label in peoples minds.
Larry Host
reply to this commentCTO and co-founder of Voice2Page.com
Every three minutes? Good lord, no other A/V medium runs an ad that frequently. Yet another reason I won’t be running them.
For the record, I’m not against advertising. I’m against intrusive advertising. I define intrusive as any ad that performs an action – pops up a window, plays audio, or plays video – without a click from the user.
reply to this commentLet me clarify. We do not repeat the same ad in 3 minutes. We MAY play another, different, ad in three minutes if the visitor is still on the same domain.
reply to this commentGee, I didn’t realize there were more than 3 major search engines.
By major I would expect at least 10-20% market share.
It’ll be interesting to see what #4 and #5 are….
reply to this commentNice to hear directly from you Larry! I’m already signed up and am very excited for Feb 1st!
Andrew DuVal
reply to this commenthttp://www.WriteInYourVote.com
@Andrew Wee
I didn’t even know there was more than one “major” search engine. Honestly, have you ever seen someone open up their homepage and have it be live.com? And even when my homepage was Yahoo! (before I switched to google) I went to google to perform searches, rather than using the engine on Yahoo!
reply to this commentIm already signed up and looking forward to find out how they are going to do.
reply to this commentEricc: I would use the definition of 10% market share as a baseline for “major”.
I think MSN Live, Yahoo and Big G have a greater degree of name recognition than the others, even though I use adbrite, kanoodle and a number of the others myself.
I have met and know people who use Live or Yahoo as their primary search engine.
Heck, I even know a dude who goes to Ask.com as his main source of info…
reply to this commentI also signed up. It looks interesting enough for me as well. Well if for some reason they don’t pay you can always delete your account. I really don’t think its going to hurt visitors to my site after all people put video’s on their site to attract visitors to come back to their site so I don’t see as how a little 5 second audio is going to matter.
reply to this commentNet Audio Ads technology is going to change the way people earn a living on the internet. Gone are the days where you had to drive tons of useless traffic to your site only to realize that not even %1 conversion rate was achieved.
We must not forget that you will always have to depend on continuous fresh flow of traffic to your sites. This is the way you are going to be paid. Your traffic must be live and exposed to the 5 second audio ads in order to get paid.
I have talked to many Net audio Ads affiliates, and they all have the same concern. These days you can use endless sources of lead generation, most of which are unfortunately a complete waste of time and money.
In my experience, I have wasted thousands of dollars in every possible technique to drive traffic to my primary business, and in the end I couldn’t show any ROI at the end of each passing months. Until I discovered the mother of all premium lead generation system that has allowed me to get not only my primary business to thrive, but also four others.
Don’t forget I also had to rely on the conversion rate to my other businesses. Now with the Pay Per Play technology I am expecting to get paid on the thousands of visitors that come to my web site on a weekly basis, due to this robust and extremely professional lead generation system that is light years ahead of it time. don’t procrastinate, think “Daily Fresh Flow Of Traffic”
I wish all of you success with this new phenomenon that is sweeping the net.
Loic Kirie.
reply to this commentMarketing Director at
i3pmarketing
http://www.ippp.veretekk.com
ippp@veretekk.com
I can’t wait to see the results. There are so many unknowns about pay per play ads, can anyone really tell how this is going to go?
I just wish they would get the stats back up. It is opening day and they are still down…
reply to this commentto:
reply to this commentPay Per Play Ads rock! // Feb 1, 2008 at 7:36 pm
The Stats Are UP!
Try again!
chalicemom
They rock huh? From whose point of view? You know, pop-up ads were awesome from a certain point of view once upon a time, too. They were intrusive, obnoxious and irritating – just like pay per play ads.
Thankfully, the NoScript plugin kills them dead.
reply to this commentIn response to Daniel’s post, Id like to quote fellow internet marketer Luke W. Parker from a post he made today on his blog.
“The debate is over. Do you think that 66 thousand advertisers and growing, who have already paid for 220 million ad plays per month really care what some people with a lower-than-average noise-annoyance threshold feel? That would be bad business.
Make no mistake at all, Audio Ads really are about to be bigger than Television Ads… It’s a 3rd-party audit-approved FACT.”
Make a note of this Mr. Clark. Don’t kick yourself later for not taking advantage of this awesome opportunity.
reply to this commentAnd from that response, I take away two things: first, people like you don’t care about anyone but yourselves and people who make a lot of noise. Nice. Second, it’s easy for someone to justify something that’s set to make them some money. Fine. You go do your thing, and in five years, we’ll see if your intrusive advertising has succeeded or gone the way of the popup ads.
I’m not going to kick myself later because no matter how “successful” this is, it’s still intrusive and annoying, and I won’t subject my visitors to it. You, on the other hand, clearly have no concern for the desires of the visitors. Good for you.
The debate is not over. Just because it’s being done doesn’t make it right.
reply to this commentPersonally, I think this form of advertising is more intrusive than pop up ads at the moment. The reason is that I’m sometimes irritated by websites with audio and I can imagine how much more irritated I will be with a 5 second audio ad. Additionally, our speakers may not be configured at the right volume and it may be too loud or soft. If it’s too loud, it irritates me more. If it’s too soft, I can’t hear it and the advertisers lose their dollars.
Despite my own personal comments, I still think this type of advertising is innovative and we never know what may or may not work. There are dozens of webmasters who are in for a quick profit and do not mind turning their visitors away anyway. Besides, the advertisements on MSN will seem to me as intrusive if it’s related to me first since it plays a video when I roll my cursor over somewhere the bottom of MSN window. However, I have been entertained by those videos so many times that I do in fact like it.
reply to this commentALERT – READ THIS
reply to this commenthttp://imscamalert.com/2007/12/14/payperplay-the-next-generation-of-intrusive-internet-marketing/lead-story
Hi
reply to this commentThis looks awesome.Very good way of keeping visitors sticked to the site without leaving and the same time getting paid through ppc.ppp will definitely turn millionaoires to billionaires in much less time.Now Adsense have a very good competitor ahead.Lets see what google will do to cover up this competition.
I am inclined to agree with some here that Per-per-play sounds like they are going to be very obtrusive. When I first found out about this innovative ad idea, I went wow! Innovative, yes. But tangible (in the long run), probably not.
reply to this commentI believe each web user today like to feel empowered and PPP doesnt seem to endorse that.