Pay-Per-Click Success
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The July issue of Affiliate Classroom Magazine is now available and the focus this month is on Pay-Per-Click (PPC) advertising.
While most any affiliate marketer knows about PPC advertising, many affiliates are timid about going into things big time as a PPC affiliate, due to the risk of spending big and earning little if not done correctly.
This issue of Affiliate Classroom Magazine is a good primer on the subject, including an article, “PPC Essentials for Affiliate Marketers,” which briefly explains the PPC concept, then gives a brief overview of the good, bad, and ugly sides of
PPC.
Then you will find four essentials that should be included in every PPC Campaign.
Affiliates who are not copywriters, which I’d guess are the vast majority, typically find that one of the hardest aspects of PPC marketing is writing effective ads.
The article, “How to Write Winning PPC Ads”, will walk you through a five-step process to craft ads that get attention and action.
Another interesting piece is “The Many Uses of PPC Marketing,” where you’ll learn a number of ways to use PPC marketing. PPC isn’t just for selling products directly. You can also harness PPC to build your opt-in list, capture leads, and grow your own business.
Lastly, you can find out how to use a PPC campaign to conduct research in “Google AdWords: The Ultimate Niche
Research Tool?”
Check out the new issue of Affiliate Classroom Magazine.
- Posted in Affiliate Resources
I agree that everyone who is not experienced with PPC should take a short course from a seasoned veteran of the PPC wars. These people know what works best when advertising for enhanced CTR.
reply to this commentDon’t forget the importance of tools in this space. As affiliate marketers become more and more savvy, there are more and more tools being developed to address the needs of marketers.
I make one called “ZamDoo” – with details at http://www.zamdoo.info. One of our customers made a very unbiased YouTube demo video which may be of interest. Its here:
http://www.youtube.com/watch?v=fI802tGKfOA
Cheers, Dave.
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