An increasing number of affiliate programs, such as Axiom Audio and InstrumentPro, are awarding affiliates commission on phone orders.
AOL on Friday introduced “pay-per-call†ads, a type of performance marketing in which advertisers don’t have to pay unless the consumer actually calls the company.
Pay-per-call ads don’t link to a web site. They instead encourage consumers to pick up the phone. It is similar to the pay-per-click model popularized by Google and Yahoo’s online advertising programs, but in this case, the advertiser only pays if someone calls.
Complete article at http://www.redherring.com/Article.aspx?a=11813&hed=AOL+Offers+Pay-Per-Call+Ads
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