Online Shopping More Common in U.K. Than U.S.

Online shoppers in the U.K. are shopping more than folks in the U.S., as the U.K shoppers are spending 40% more money and making 24% more purchases online than their U.S. peers, according to a new Jupiter survey commissioned by LinkShare.

The typical U.S. online buyer is forecast to spend $755 online in 2008, making an average of 7.5 purchases online in the last 12 months. U.K. online buyers, meanwhile, are forecast to spend an average of $1,060 online in 2008, making an average of 9.3 purchases online in the last year. These forecasts have been revised down recently, although fourth-quarter U.S. online spending is still expected to be about 10% up.

So, it looks like the U.S. can still expect a decent degree of growth. And U.S affiliates may be wise to work on a U.K. version of their site(s).

More details at http://adage.com/article?article_id=132692.

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