Online sales were up 15.9 percent on Black Friday, compared with Black Friday 2009, and consumers had an average order value (AOV) of $190.80 (up from $170.19), according to Coremetrics.
The report also indicates that social shopping is playing a role, thanks to Facebook primarily, though traffic from social networking sites only amounts to about 1 percent of traffic to retail sites.
Mobile shopping was on the rise this year, as 5.6 percent of people logged onto retail sites with a mobile device, an increase of 26.7 percent from the previous Friday.
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Thanks Glen – I love seeing the growth in online shopping, even with the fragile economy!
Hi David -
Happy if I can help in any small way.
Great post Shawn .
Indeed, in the first two weeks of November, sales were up 6.1% and 6.2%, according to ShopperTrak.
Here are some cool stats Shawn, People are Buying more online too: Online sales jumped 16% on Black Friday over last year and the average value of an online purchase rose to $190.80, up from $170.19 last year, according to web analytics firm Coremetrics.
Next up: Cyber Monday. Enjoy your shopping guys.
-Glen
Hi Shawn,
Although I don’t focus on doing a lot of affiliate sales as part of my work I am always impressed with how much you are on top of what is happening in the online and affiliate market. Thanks for sharing these stats. Thank you for all your time and effort. You are a great resource I recommend.
Cheers,
David
Start getting it indexed early – you’re bound to have lots of other folks trying the same.
Man, I’m gonna set up a Black Friday “deals” website now for next year. 15.1% is a huge increase.
Glad to help – good luck!
I had been reading your works and found a successful niche. I want to thank you for your blogging. I had learned many new ideas and am moving forward.
thank you.
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