One Thing All Affiliate Managers Should Know

by on October 9, 2009

Q: I am a new affiliate manager and I am just learning the job. I would like to know what, in your opinion, is the most important thing I need to know as a new affiliate manager?

A: The position of an affiliate manager is multi-dimensional, so I can’t really single out on thing that’s most important.

But one dynamic of being an affiliate manager is that you should place a priority on your relationships. It is essential that you operate honestly and with integrity and transparency.

You should also be very available to your affiliates, and this benefits you, because they often need an answer on something or a specific piece of creative to start a campaign for you.

Also, if the affiliates can’t get what they need from you, they will move on to different affiliate programs and networks.

Video: One Thing All Affiliate Managers Should Know

{ 10 comments }

Durk PRice October 14, 2009 at 11:15 am

You’ve done this before haven’t you… Transparency, transparency and more transparency… and it works both ways.

Scott Parent October 12, 2009 at 11:03 am

Well said Shawn. Not enough weight is put on the power of relationships in the business. Thanks for getting the conversation started about it.

Shawn Collins October 12, 2009 at 7:56 am

Please submit a question to http://www.askshawncollins.com and I will answer it on the blog here.

In the meantime, try the search box at the top right and look at the archive of the hundreds of questions I’ve answered at http://blog.affiliatetip.com/archives/category/ask-shawn-collins/

Hillang Tasap October 12, 2009 at 2:09 am

Hi Shawn,
             i’m amateur in affiliate marketing with some specific queries are as follows.
1.how to earn money through affiliate marketing?
2. how to increase the target traffic?
3. where to look for the right affiliate product online?
4.tips to protect affiliate commision?

            I hope your profound knowledge about affiliate marketing will help me by clearing
some of my queries.

Shawn Collins October 11, 2009 at 7:40 pm

Hi Ed -

I typically have TweetDeck running on that computer, so I can quickly see what’s going for certain keyword searches on Twitter. It’s also a machine I use for video editing.

Ed Healy October 11, 2009 at 6:52 pm

I couldn’t help but notice your dedicated Twitter screen in the background. Do you have a set-up wholly dedicated to monitoring Twitter 24×7?

Jeff Cress October 10, 2009 at 12:29 pm

I agree, Relationships are #1 success factor in Affiliate Program Management

Ron Givens October 9, 2009 at 10:56 am

We should never forget the basics. 

It’s the simple, thoughtful things that go a very long way.

Shawn Collins October 9, 2009 at 9:56 am

I like those 3 R’s – too bad most affiliate managers find it challenging to even have one R.

eprussakov October 9, 2009 at 9:46 am

Good answer, Shawn. I fully echo what you’ve mentioned. I always say that there are 3 Rs that provide for a successful affiliate program management: being Real, Reachable and Responsive.

Comments on this entry are closed.