I have been keeping an eye on Sponsormob, a mobile CPA network based in Germany, and wondering when we’d see a mobile affiliate network in the U.S.
Well, my wondering can stop now that OfferMobi has announced their launch at ad-tech San Franicsco as the first affiliate network in the U.S. to focus entirely on the mobile market.
OfferMobi will be powered by RingRevenue, and their platform allows advertisers to assign unique 800 tracking numbers to each affiliate, who use those numbers in campaigns for application-based advertising, SMS, mobile network inventory and mobile search.
It’s great to see more action in the affiliate mobile space. I played around with AdMob a few years ago, but their advertisers weren’t really relevant to my audience.
More details on OfferMobi at http://offermobi.ringrevenue.com/organizations/new.
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Josh, we have several Pay Per Call / Click to Call Campaigns, that are doing very well on conversions. Most are metered campaigns and the operators are very good at getting them to stay on the line for several minutes. We also have WAP Landing page lead gen campaigns that also are seeing conversions rising.
With all the attention being placed on mobile this year, more budgets are being focused on it. In fact Business Insider predicts that between 2009 and 2014 mobile ad spending wil be expanding from $220 million to $1.8 billion. This year alone they are predicting 97% growth. REFERENCE: http://www.businessinsider.com/screw-mobile-the-real-ad-growth-explosion-is-still-going-to-be-in-search-2010-5
OfferMobi is already seeing inquiries from Fortune 500 advertisers. Ad networks are waking up to the potential that mobile performance campaigns can do for their unsold/remnant ad inventories (and yes there is remnant ad space in mobile, and yes it is converting).
We actually spend our own coin to test all of the campaigns we have in the network, so we know what works and what we need to go back to the advertiser and fix. That way you are only getting campaigns that you know are converters.
Hope that helps. Happy to answer any questions you have on mobile affiliate marketing.
Jim Lillig
VP Business Development
http://www.offermobi.com
Jim@offermobi.com
@Josh Zapin:
> In fact, some researchers think that within a few years, mobile internet traffic will overtake desktop traffic.
Mobile is surely growing, but I’d happily take a bet with anybody who thinks that.
.-= Shawn Collins´s last blog ..Rainy Day for the Susan G. Komen Jersey Race for the Cure =-.
Morgan Stanley predicts that Mobile will overtake Desktop by 2015: http://bit.ly/aWfEhA
What would your terms be?
.-= Josh Zapin´s last blog ..SwitchEasy Cases: A Positive Review =-.
On a few years or five years?
.-= Shawn Collins´s last blog ..Affiliate Summit Booths Sell Out, Facebook Privacy, and Coming Down with diaspora* =-.
Seems like a very pay per call play.
I’ve been recently been looking at a lot of mobile affiliate marketing programs and it amazes me how thin it is. There just aren’t a lot of “transact on the phone” types of campaigns. More and more people are using mobile devices to surf content. In fact, some researchers think that within a few years, mobile internet traffic will overtake desktop traffic.
Seems like the industry is ripe to explode.
.-= Josh Zapin´s last blog ..The Six-Page Passover Haggadah =-.
@Josh Zapin:
They are powered by RingRevenue, who do pay per call – I am not sure if there are also elements of direct response via phone browsers.
Is this a pay per call play.
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