New Web Services Sales Tracking Tool from LinkShare

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LinkShare has announced a new Web Services sales tracking technology that touts enhanced security and real-time transaction data on an enterprise-level for advertisers.

According to LinkShare, this release enables the safest transfer of information while handling the richest amount of SKU data delivered real-time.

Unlike pixel or other tracking technologies dependent on browsers and cookies, this tracking solution allows advertisers to utilize a Web Service to push transaction-level data to LinkShare in real time instead of batch mode. Advertisers then receive a unique ID to verify the transaction. The unique ID makes this a fully verifiable and reliable enterprise-level tracking solution.

I’m interested to hear more about this solution. Does this mark the death of the pixel?