New Standard for Affiliates Marketing Cell Phone Products

I’ve got some more details about the recent news that Azoogle entered into an agreement with the Florida Attorney General’s Economic Crimes Division.

I spoke with Jonathan Gillman and Will Haselden of the newly formed Cyberfraud Task Force in the Florida Attorney General’s Economic Crimes Division, who were at ad:tech this week, and they explained that the agreement with Azoogle sets a new standard for the way affiliates market cell phone products.

Consider this new standard to be in effect now.

According to these folks from the Cyberfraud Task Force, they received substantial cooperation from Azoogle in coming to this agreement on how cell phone products must be advertised.

Any affiliates and networks marketing ringtones and other cell phone products should definitely become well acquainted with this agreement.

Here are two key points, though I would suggest reviewing the document in its entirety:

1. The use of “free” must include the price and term.
2. The price point must be immediately adjacent to the cell submit and pin submit.

Read the complete agreement at http://myfloridalegal.com/webfiles.nsf/WF/KGRG-78QMWR/$file/Azoogle-AVC10-31-07.pdf.