New Professional Association for Affiliate Marketing

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The Performance Marketing Alliance is a new professional association for affiliate marketers that has just kicked off operations.

The group is currently being sponsored by Affiliate Classroom, and spearheaded by Rebecca Madigan of Affiliate Classroom, who was previously at Commission Junction, where she was director of product management and solutions marketing manager.

There are three industry veterans who have been instrumental in building momentum behind the group: Lisa Riolo, Brook Schaaf, and Brad Waller.

The team behind the Performance Marketing Alliance has laid out some plans for moving forward, such as organizing a paid staff, determining objectives, and creating an advisory board.

More details at www.performancemarketingalliance.com.