Affiliate Marketing Blog by Shawn Collins

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The fourth issue of Revenue magazine is out.

This is the holiday issue and the cover story is the Holiday E-Tail Wrap-Up. This article discusses how affiliates and merchants can make the holiday season a lot happier with the right mix of products, design, promotion and pizzazz.

Plus, tips for promoting apparel, electronics, toys, games, books, music, and movies.

Other features include:

The Overstock Flock
As zealous affiliates sings its praises, Overstock’s program is taking on cult-like status in the world of performance marketing.

What Clicks at Performics
Jamie Crouthamel has piloted Performics from the days it was known as Dynamic Trade through its recent acquisition by DoubleClick. What happens now?

Search for Tomorrow by yours truly
Paid search has come a long was from the late ’90s. What’s ahead? To start, think vertical, personalized and geocentric technologies.

The New Land Rush
Booming demand for performance marketing is driving acquisitions of affiliate networks, search engines and ad firms.

Five Who Drive
Not all merchants find success in affiliate programs. Here are five who exceed expectations.

The Craze of Holidaze
It may be a hectic time, but affiliates can still lighten up, party down and enjoy the holidays.

Coupon Hoopla
Coupon sites are all the rage, but it’s a complicated space. The good news? Consuemrs love a bargain.

Affiliates Wanted
While millions of people look for work, online job sites look for affiliates who can attract the jobless.

The Searchers
Mary O’Brien says search engine spiders and Web site visitors want the same things when it xomes to content.

Manager’s Corner
Jeff G. Molander says performance marketing managers need to embrace an integrated approach or be left behind.

By Design
Greg Shepard explains that sometimes collecting customer data or designing a snazzy site gets in the way of business.

Affiliate’s Corner
You deserve more money, right? Ola Edavardsson reveals strategies for boosting revenue from affiliate sites.

Editor’s Letter
Editor in Chief Tom Murphy says the holidays come around much faster than they used to.

Reader Letters
A revealing ad drew the most comments from our readers in our last issue.

ReveNews
The cruise season may be over for affiliate conference fans. Plus other news of interest.

Subscribe to Revenue magazine and get 5 issues for $25.

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