MyAP Raises the Stakes in the Affiliate Network Game

July 27th, 2005 · Comments

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There is no longer a Big 3 in affiliate marketing if KowaBunga Technologies has anything to say about it.

In the past, when discussions of affiliate networks took place, there was inevitably a reference to the Big 3 (CJ, LinkShare and Performics).

However, KowaBunga just made an announcement that is sure to have an impact on the plate tectonics of affiliate marketing.

As of June 27, “The MyAP software has increased in price from the $995 setup and $50 per month to no setup fee and $2,000 per month. This is due to new packages which now include many modules and reflect a change in our target market.”

This change in pricing will not affect existing customers. They will continue to pay their regular monthly fee. This price increase is for new MyAP clients only.

I think this move makes a lot of sense for MyAP. After all, since the launch of version 8 of MYAP, they have rivaled the services and functionality of the Big 3, but their pricepoint was so low that they were not taken seriously as a contender.

For companies that are looking for an economical option, there’s still Affiliate Clicks, which is essentially MyAP lite.

The new target market? I’m thinking it’s the pool of merchants that are shopping for a top tier affiliate solution - the neighborhood that has long been exclusive to CJ, LinkShare, and Performics.

Big 4, anyone?

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