Q: Is it more beneficial to have one network or two for an affiliate program?
A: There are pros and cons to going with a second (or third or fourth) affiliate network.
It can certainly be an asset to have your affiliate program in more than one network, because while many affiliates join multiple networks – not all of them do so.
If you do have your offer in multiple networks, there can be some pitfalls, such as duplicate tracking.
Also, you have to be sure that you can adequately staff the needs that come with running on more than one affiliate network.
I’d say that you should try it, so long as you’ve tested the tracking and do not have any duplicate tracking issues, as well as enough resources to throw at the added duties.
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We are in multiple networks and have duplicate tracking issues. Anyone know of workaround to prevent this?
We are in multiple networks and have duplicate tracking issues. Anyone know of workaround to prevent this?
As a former Affiliate Manager, I am mixed on this.
Since I am a Linkshare fan I really had no choice legally, this was the only thing I hated about Linkshare really. Why I would prefer one is, I would only like to deal with one interface.
If I was able to I would have liked to test multiple networks and see which one does better.
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