Q: My Web site is multilingual and for people from all over the world. I’d like to use several affiliate networks worldwide. Is it a good idea and what affiliate networks do you suggest for the Europe market, Asia and Australia and for South America ?
A: I would suggest going with a single affiliate network, rather than one for each continent.
In my experience running affiliate programs, I typically had affiliates from across the world in them. So, it’s not like Australian affiliates only work with Australian affiliate networks.
Affiliates gravitate towards the offers and affiliate programs that make the most sense for them.
Over the ten years that I managed affiliate programs, I’d say about 30% of my performing affiliates came from outside the United States, even though my affiliate programs were based in the United States.
Lots of affiliates are mercenaries, and they’ll follow the money all over and create sites that appeal to audiences in a variety of countries and languages.
So, I think you should focus on getting started with one affiliate network, or two if really necessary, where affiliates can get paid in a variety of currencies.
Otherwise, it can be a real hassle to manage multiple platforms. I’ve done it before and regretted it.
Video: Multiple Affiliate Networks for International Program
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Shawn,
I think you’re spot on here… As an affiliate, let’s say I want to run an SEO campaign not specifically targeting a geographic region. I don’t want to have to figure out how to send a visitor through a different link (to get to a merchant) based on where that visitor is surfing from. It’s much easier (and therefore I’m more likely to promote more aggressively) if I can just get credited for the sale by sending traffic to one link.
Thanks for being a voice of reason and sense (as you always seem to be) in the affiliate space.
Warmest,
Jonathan
http://www.ThreeMoneyMethods.com
How can I reach you..
we have a very large global affiliate channel that touches 50 countries and we can help advertisers and affiliates localize there creative assets to those countries.
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