IMshopping, a shopping site that answers shopping questions, has launched a Twitter shopping service where shopping guides respond to product questions and provide personalized recommendations for users.
The way it works is that shoppers post an @ reply to @IMshopping to ask a question about some product or service.
And then shopping guides respond with a recommendation. The answer is posted to the IMshopping site and a link with an @ reply is posted to Twitter to the person who answered the question.
While the answers are currently provided by guides, the site is expected to scale through the involvement of community answering questions.
The answers provided include affiliate product links.
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During holidays especially on Christmas season, shopping malls would tend to go sale almost all of their items. So most of the time, people save up money and spend it at the end of the year because there would be big discounts and lots of stuffs to choose from.
this is a very cool idea.
Interesting concept. I was wondering how to extract value out of Twitter, and can see how affiliate marketing vs advertising may be much better in this context, as they’re qualifying consumers based upon their interests.
Thank you for posting this. It is nice to see more businesses on twitter. We have seen Aweber do something similar, it sounds really effective.
This gives us tonnes of ideas to try on our newly created account for our web design and Internet marketing company at http://twitter.com/acemediaworld .
Stay tuned…
Great post. Glad to see more companies using Twitter in creative ways.
The most important thing is that IMshopping is totally based on permission marketing and this will increase conversion rates since users or tweeps are interested in the product.
Wonder if this is from Adam from IMWave. I know he has been talking and blogging quite a bit lately about a being a smart marketer and responding to shopping questions on Twitter.
I was reading about IMShopping just this morning at Econsultancy’s website http://ad.vu/d9ix too. Interesting idea.
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